
The Polaroid camera was a staple of my youth, and while folks in love with the digital format may believe that the quality of photos left something to be desired, my fascination with the immediacy of the finished product has never waned. I thought that I had seen a recent resurgence of interest in the format, and believed that that rejuvenated energy would keep the instant images alive for many years to come.
I was wrong. Last year Polaroid announced the end of production for their instant film products, and many an old fan’s or new convert’s creative ideas seemed shuttered for good. Perhaps I wasn’t as wrong as I thought, though. What might seem to some like a pointless exercise in nostalgia is, to others, a very real belief in the instant format as a viable art form - especially when considering all of its potential for manipulation and adaptation.
The Impossible Project aims to not just restart production of integral film, but to help reinvent the format and improve on an already great idea. To that end, they’ve purchased the factory building and all of the production equipment from Polaroid, but have just a year to get the bugs worked out, in terms of sourcing materials and getting costs in hand.

7 Big Challenges - Will they make it?
A link trail through the online love connection users have with their Polaroids turns up gobs of interesting - and almost always fun - sites and information. I mean, really, how could anyone possibly take Polaroids too seriously, right? Save Polaroid has some personal stories that flesh out the attachments of fans, and links to lots of other great ones, including I Heart Polaroid. I know some of you are already familiar with Deviant Art, who hosted an online petition for the preservation of Polaroid. Polanoid is one of the groups attempting to gather a gigantic archive of images. I appreciate their affinity with lomography, and all of the imperfections and happy accidents that - like me - fans of analog photography adore. A site that was highly anticipated did in fact open their ‘doors’ late last year - Pola Premium is offering film and cameras and a growing gallery of photos that are sortable by the type of camera or film used, if you like. (Shipping prices aren’t cheap, and many of the hottest items are out of stock already, so don’t get your hopes too high, but you may get lucky and find just what you’re searching for.)
I’d say the fact that a flickr search for SX70 (a popular camera model) turns up about 70,000 shots testifies to the enduring popularity, hilarity and romance of the fast-format photos.
What’s not to love?

"Lagoon lovers" from caballosblancos' photostream on flickr.com